ABSTRACT
Vivid is disrupting the way people interact, understand, and communicate their crypto
portfolio. From advanced technical indicators, to viewing your holdings in a whole new
dimension, to collaborating with others on advanced trading concepts, our aim is to
advance the possibilities for both seasoned traders and enthusiastic newcomers alike.
PLATFORM ECOSYSTEM OVERVIEW
Vivid’s platform ecosystem is designed to be released in phases as the company, the community, and the feature sets evolve. A comprehensive approach has been taken in structuring a solidified development pipeline as overviewed below:
VIVID Token - An ERC20 Ethereum based token, it is the utility device that allows users of various demographics to connect and utilize the Vivid platform, including but not limited to: access to professional grade features, voting on user generated content and access to advertising space inside the platform.
Core Services -The heart of Vivid’s platform is a combination of cloud based data collection, processing, and networking infrastructure designed to allow client applications to communicate via an abstraction layer and APIs in order to read market data, access user accounts, contribute content and provide interconnection for various means of communication between users and the platform.
Exchanges and Market Data - The platform utilizes a number of key API’s from a wide range of exchanges and market data aggregation services in order to collect historical coin data, as well as provide real time market data to our users. Features such as technical indicators are utilizing this provided data to perform calculations locally on the client devices in order to produce charts and graphs. Our core services aggregate this widespread data collection in order to provide it via abstraction layer over the network to client devices.
Augmented Reality - Utilization of the leading Android and iOS devices allows the Vivid platform to extend into 3D space, and into user’s real world environments in a seamless fashion. Utilizing the same data provided by our core services the Vivid AR experience extends key charts and graphs such as singular coin charts, technical analysis indicators, and top performing coin charts into 3D space. Additionally, the use of ‘Accessories’ in the form of 3D objects and animations can be placed into a user’s real world environment alongside their charts and graphs, to provide a unique photo and video sharing opportunity. For example, a user can photograph their new.
VIVID TOKEN SALE
An Ethereum ERC20 based token, 140,000,000 VIVID tokens have been created on a
fixed supply. The token distribution allocation is as follows:
Total Tokensale - 76.2% - 106,700,000 VIVID
Founders & Team - 7.1% - 10,000,000 VIVID
Partnerships - 10% - 14,000,000 VIVID
Development- 3.2% - 4,500,000 VIVID
Advisors - 1.7% - 2,400,000 VIVID
Bounty Pool - 1.0% - 1,400,000 VIVID
Token Hunt- 0.7% - 1,000,000 VIVID
Token Lockup - In order to drive ongoing incentive for the core team, a token lockup of
the ‘Founders & Team’ allocation will occur, with an emission rate of 10% per month,
for a total vesting period of 10 months. This provides significant security for token
holders, and is a showing of good faith by the core team for the continued growth and
support of the Vivid Platform
Sale Tier Stages - The Vivid token sale will occur in tiered stages, the first of which has
been sold in full. The following stages offered to the public are:
Early Access - 5,000,000 VIVID Tokens Sold
SOLD OUT
Pre-Sale - 20% Bonus - 5,400,000 VIVID Tokens Sold
450 ETH
Sale Tier I - 10% Bonus - 8,800,000 VIVID Tokens Sold
800 ETH
Sale Tier II - 5% Bonus - 31,500,000 VIVID Tokens Sold
3,000 ETH
Sale Tier III - 0% Bonus - 56,000,000 VIVID Tokens Sold
5,600 ETH
Token Burn - All unsold tokens will be burned. This will only occur in the case of not
meeting our cap after a specified period of time.
Raised Funds Allocation - Our focus as a company is an efficient use of raised
capital to build the first phases of the Vivid platform, as well as structure our
company to move to a self-sustaining business model over time. Our raised fund
allocation is as follows:
Product Development - 55%
Focused on continued expansion of the current ongoing product development tasks,
while scaling the core team and realizing our outlined platform launch phases.
Marketing Sales & PR - 30%
As Vivid Platform scales to the mass market, both the initial steps of growing that
adoption as well as the ongoing expansion and market growth of Vivid Platform are
vitally important to the sustained longevity of the company.
Security & Compliance - 5%
Striving for comprehensive cooperation and involvement in the various global
theater’s various legal approaches is a major fundamental requirement for the
continued expansion of the Vivid Platform’s efforts on a worldwide scale.
Legal - 5%
Throughout the general activities of global law compliance, risk mitigation, intellectual
property development and defense as we utilize a suite of various legal activities to
conduct business globally.
General & Administrative - 5%
As with any fast growing organization, there exists a variety of contractor, utility, rent,
and general supply and expenses associated with operating a thriving entity.
MARKET ADOPTION STRATEGY
We are taking a very disciplined and data-driven approach to launching the product,
which begins by understanding the overall landscape and pain points experienced
today with competitive apps on the market.
Product/Market Fit
The inherent nature of Vivid leverages two key trends that are both growing
exponentially:
Cryptocurrency
According to The Merkle, it is expected that nearly 33% – or one in three – Millennials will
own cryptocurrency by the end of 2018, up from 5% currently. Targeting this generation
alone, that’s an estimated 600 million people in the total population holding crypto.
Mobile AR
Based on Digi-Capital’s Augmented/Virtual Reality Report 2017, mobile AR may be the
primary driver of the $108 billion AR/VR market by 2021.
The second lever provides us with a clear-cut differentiator versus the common crypto
portfolio management apps used today which miss the mark. With a keen eye on both
form and function, we also satisfy the segments of the audience presently discouraged
by:
● Convoluted design
● Lack of technical analysis tools
● Poor performance (i.e., significant downtime)
GO-TO-MARKET PLAN
Our app launch will be centered around a carefully orchestrated content strategy that
combines earned, owned and paid media with the least emphasis on the latter. While
paid marketing is important in amplifying homegrown and user generated content,
minimizing its role allows us to focus on creating an organic community driven by an
authentic brand, captivating product and stellar customer service.
During this pre-launch phase, we develop a brand identity and begin the seduction
process of onboarding advocates to evangelize the brand. This is a grassroots effort
accomplished by offering early looks at the product, assigning authoritative roles for
sprouting up community forums and developing the ever-important feedback loop that
will be carried forward and consistently improved throughout the product lifecycle.
Prospects and participants for our token sale are natural candidates for becoming beta
testers who will gain early access to the app in exchange for:
● Providing product validation and market acceptance
● Testing key business concepts
● Strengthening business cases
● Helping us conceive inimitable app functions faster
● Discovering bugs
● Supplying user feedback
● Pointing out feature improvements for product launch and future
iterations
Based off the information collected, we begin developing user personas and creating
cohorts for multivariate testing. This exercise prepares us for the owned media
component so we may craft compelling positioning messages that entice the audience
we’re directly speaking to.
Our marketing activities will always be timed with developments alongside our
product roadmap to ensure messaging is unified as we hit milestones. Success of our
efforts will be constantly measured by predefined key performance indicators (KPI’s).
More important than acquisition is user engagement and retention rate. Our product
must evolve to ensure that the value and experience we deliver continuously increases.
As we climb towards critical mass, we will incorporate more advanced social utility
features and incentive programs to boost the network effect as well as platform
integrations to offer unparalleled continuity and convenience.
CORE TEAM MEMBERS, ADVISORS &
PARTNERSHIPS
Ian Nott- Founder and Chief Executive Officer at Vivid
Ian’s passion is delivering product team leadership that results in combining various
design philosophies, new technologies, and project management in order to create
innovative products and services that solve real world needs.
Harrison D. Lee (李裕裕) - Chief Operating Officer at Vivid
Driven by enablement over technology, Harrison has immersed himself in AR over the
last few years and previously led product launches for a subscription-based
communications business as well as consumer Web and mobile apps in the social
commerce and fashion tech spaces.
Sascha Neumann - Chief Product Officer at Vivid
Formerly at Reebok, Sascha’s passion is coding and design. His efforts in software
design with a focus on project management and 3D UX for Mixed and Augmented
Reality has led him to take human factor principles and logical development to new
heights.
BJ Wahl - Full Stack Developer and Systems Architect at Vivid
Having spent over a decade at Sun, Bj is an engineer with an ardent desire to deliver
innovative, yet user-friendly, solutions to complex customer problems. He also has
significant experience scaling out production data centers in support of those
solutions.
Benton Medlock - Director of Technical Analysis at Vivid
After nearly a decade of trading in the traditional commodities markets, Benton
became passionate about cryptocurrencies in early 2016 and dedicated himself to
becoming a successful trader and teacher. Benton also has been an active professional
Firefighter Paramedic for 8 years, balancing his love for modeling the capitalist
markets with his passion for helping others in emergency situations.
Haoshu Peng (彭颢舒)- IP and International Advisor at Vivid
Founder & President at Taovation LCC (上海颢玺信息科技服务有限公司), Haoshu is a
seasoned intellectual property consultant with considerable experience in transborder
relations. She is instrumental in providing clients with IP training, customized IP
strategy development and tech transfer expertise to the Chinese marketplace.
Amanda Ying Guo (郭莹)- Chinese Market Cloud Computing Advisor at Vivid
Currently serving as Vice President of Overseas Business, Software and Innovation
Business at Sugon (曙光), a supercomputer manufacturer in the People's Republic of
China, Ying specializes in network functions virtualization (NFV) and big data analysis
for smart city engagements. With previous roles which include Lenovo, HP, IBM, and
Huawei, she has a wealth of experience managing salesforces in software and
telecommunications selling.
Justin Mathews - Digital Creative Advisor at Vivid
Currently, Chief Operations Officer at O3 World, Justin possesses over 18 years of
demonstrated excellence in creating interactive digital experiences with
concentrations on emerging technologies and innovation. He has a solid, proven
history of producing, managing, and cultivating multi-million dollar accounts and
projects with Top 50 advertising agencies as well as Fortune 5000 brands.
TM38 - Marketing Partner at Vivid
Building and maintaining an online presence and media relationships throughout the
growth of the company.
LEGAL DISCLAIMER
This white paper contains direct references to cryptocurrency
and blockchain technology while the legal parameters are not clearly
defined as of yet. As of when legal distinctions and specifications are
set, Vivid will endeavour to stay compliant. Therefore, some of the
processes here are subject to change.
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